12 KEY Benefits Of SEO For Small Businesses
- Dheeraj Soni
- 20 mins read
In today’s competitive era, starting a business and growing it is like diving in the lava.
If you haven’t made your business online, then you’re doing something wrong, Because taking your business online will help you create and grow business digitally faster than traditional businesses.
According to the data, more than 3.5 Billion searches are made on Google every day, and in such cases, you don’t want to lose your chance of getting the most of it.
You might have the best products or services in your industry, but what when people couldn’t reach you? Disappointing right?
Therefore, you must do something to generate a profitable business from the same.
SEO (Search Engine Optimisation) can help you outreach your target customers and make a profit for your small or large business.
So if you’re a business owner running a small business then this article is for you, because today you will be getting some really needed to know Benefits of SEO for small business and why your business needs SEO, will discuss this too.
Let’s dive in..
1. What is SEO for Small Businesses
2. Why does your Business needs SEO
2.1 Drives more traffic
2.2 Find Targeted Customers
2.3 Better Conversion Rates
2.4 Comparatively Inexpensive
2.5 Increase Brand Credibility
2.6 Brand Awareness
2.7 Long Term Marketing Strategy
2.8 Beat Competitors
2.9 Trackable
2.10 Better User Experience
2.11 24*7 Business
2.12 Helpful in Retargeting
3. FAQs on Benefits of SEO for Small Businesse
4. Conclusion
What is SEO for Small Business?
Search Engine Optimisation – SEO is a process of making your website rank in the top positions of Google SERPs (Search Engine Results Page) and brings in traffic to the website.
SEO for small business means driving targeted traffic to your business website which could be your potential customers. It includes On-Page SEO, Off-Page SEO, and Technical SEO.
If you’re wondering if your business really needs SEO, then the shortest answer is Yes! Because traditional marketing is slowly getting dead and if you won’t upgrade your marketing strategies along with time then you will get kicked out from the competition and that’s the harsh truth which you need to accept and take action to overcome it before collapse.
Why does your Business needs SEO?
Below are the importance and benefits of SEO for small businesses which will help you understand why your business badly needs SEO.
1. Drives More Traffic
Tell me what is SEO?
SEO is all about increasing the ranking in the Google SERPs and making your site live in the top positions of Google and drive in users.
As you start ranking in the higher positions of SERPs, you are definitely going to get traffic on your website and ultimately it will get you leads and sales..
2. Find Targeted Customers
Getting more traffic on your business website could definitely result in getting your targeted customers, you might be thinking How?
Let’s take an example, If you search for *best headphones for gaming* keyword, you might be a person who is planning to buy the product, this type of keyword is called Transactional Keyword in which a user could purchase the product or service for which he is searching for.
Targeting your audience from these kinds of keywords and getting traffic from those keywords could result in getting your business potential customers.
It’s all about targeting, to whom you are targeting in your particular industry is important as an SEO.
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3. Better Conversion Rates
As told above, if you get success in driving the targeted audience on your business website, there are bigger chances of getting your business.
And therefore the rate of turning the visitor into your customer i.e Conversion rate is way more high. Again working on the right keywords is the key!
4. Comparatively Inexpensive
Businesses invest a big amount for running Paid advertisement campaigns for their services.
You need to pay an amount until the ads are running, the more you run ads the more you need to pay. This will give results (if properly done) but it will cost you big!
Whereas SEO needs to be paid less and it’s like a one time work which you can outsource from any SEO Company, once it’s properly done it will start showing you results in a span of time.
In Comparison with the Paid advertisement campaigns, SEO is a much cheaper way to promote your business.
5. Increase Brand Credibility
What you get first you like and trust it the most – It’s a common psychology of us humans.
Similarly, if you get on the higher positions on Google SERPs the more chances of getting clicks on your site. The users always feel the higher websites as trustworthy and assume them the best in their industry as they are the first which google suggested through SERPs.
This will help you increase your brand Credibility and ultimately your business drive would also affect positively.
6. Brand Awareness
Brands used to run paid advertisements for people to know about their brand and their products and services – which they do for their brand awareness.
With SEO, without running expensive advertisements, organically through Google you will get people to know your business brand.
For example, If you have a store and a user came to your shop through your business website (through Google) then they will remember your business name and your business destination as well, from next time they might not Google about the same and will directly come to you.
So Brand Awareness is also one of the main benefits of SEO for small businesses.
7. Long Term Marketing Strategy
SEO is not a quick result getting scheme, you cannot expect results from it in a week or two. If you’re someone who needs the results quickly could try PPC (Paid Advertisement).
SEO is a long term marketing strategy and it takes time to start showing results. SEO takes at least 3-4 months to start showing the results but it depends upon the competition of your industry.
But once it starts showing results, believe me it tastes the sweetest getting leads and sales organically without showing any kind of advertisements, and then you realise the power of SEO and you might feel so good that you did it on your business.
8. Beat Competitors
The best benefit of SEO for small business is that you will get too far ahead from your competitors using only traditional marketing.
Building a brand which people know and having a good brand credibility will help you consolidate your position in the top authority in your industry.
Your competitors using only traditional marketing will lose your competition. Always adapt the strategies which are on their peak to compete in your industry.
9. Trackable
You can never track the audience using traditional marketing strategies
But in digital marketing and in SEO, you can easily track each and everything about the audience driving on your website. Google tools like Google Search and Analytics helps you track your audience.
This will help you in retargeting your audience.
10. Better User Experience
SEO helps in making and enhancing your user experience, As Technical SEO requires better page speed, better website user interface and user-friendly pages.
This will lead to a better user experience, it also helps your user understand what your website is all about and this will ultimately help you get more leads and sales.
11. 24*7 Business
One of the best benefits among all is that you don’t have that morning to evening business stuff,
Traditional business cannot be done 24*7 whereas Online business could be done continuously, you can generate sales and leads at any time anywhere with the help of SEO.
12. Helpful in Retargeting
As I told above that you can easily track the audience driving on your website and also your converted customers from the leads.
You can use the leads like email, phone numbers for your retargeting purpose and those customers could be your regular customers too.
FAQs on Benefits of SEO for Small Businesses.
The one line answer to this is YES! SEO is helping tons of businesses to generate leads and sales for their business.
SEO is all about making your website live on the top positions of Google SERP and bringing in traffic. As told above, if you rank on potential transactional or business getter keywords, then it will help you convert your visitors into your customers.
SEO is done for driving traffic to a website, in business SEO it helps you to sell your products or services or generate leads by driving traffic organically through Google.
You can hire any local SEO companies, or you can hire SEO freelancers from websites like Fiverr or Upwork to outsource SEO for your business.
Conclusion
So here was my guide on the importance and benefits of SEO for small businesses.
I have tried to cover each and every necessary point to bring awareness about SEO for businesses to novices. I hope you have got your reason why you should have to do SEO for your business.
You can hire SEOs from freelancing sites or you could contact local SEO agencies to outsource SEO for your business.
Thanks for reading 🙂
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