What Is The Future & Scope Of SEO In India 2022
- Dheeraj Soni
- January 23, 2022
- 20 mins read
SEO is becoming the highest demanding skill in the current time.
The process of search engine optimization (SEO) has grown rapidly in the past few years in India and has been the talk of the digital marketing industry.
In this article, I will be sharing with you the scope of SEO in India, how you can become an SEO expert and of course, the earning potential in this field and multiple ways of making money from this profession.
If you are a beginner in the field, this article will be helpful for you to understand what SEO is, who is called an SEO, what are the needed qualifications, how you can become an SEO expert, and how you can build a career in this industry.
So If you are looking to make your career as an SEO, this article will help you understand the scope of SEO in India in 2022 and ahead.
Let’s checkout.
Table of Contents
What is SEO?
The term SEO is an abbreviation of Search Engine Optimization. As the name itself suggests, the process of optimising a web page in a way that It would be visible in the SERP (Search Engine Results Page) as per the keywords targeted, and generating traffic or driving visitors to that web page could be called as SEO in the easiest way.
Who is an SEO?
The person who performs such a process is called an SEO (Search Engine Optimizer) or SEO Expert or SEO Specialist or whatever you find sounding good 😉
Now the time has changed, SEO is no longer a part-time job or its scope was limited only to generating backlinks by posting spam comments. There is a lot of stuff increasing nowadays in the job of SEO, which is also called modern SEO.
It includes keyword research, on page SEO, off page SEO, technical SEO, Content Marketing, User experience enhancement and even online reputation management and the list still goes on. By doing all these the ultimate goal is to get a website ranked on the top positions of the search engines and drive traffic.
There are various roles and responsibilities which you can play to make your career as a professional in SEO.
It starts with keyword research where you have to find the best and profit-generating low competition keywords for ranking better on the SERPs (search results page).
After that, content marketing plays an important role when you have to write SEO optimised articles according to the keywords (on-page SEO).
Then comes the link-building process (off-page SEO) when you need to create high-quality backlinks to improve website rankings, drive visitors and engage them well towards the conversion goals.
How to learn SEO in India?
Let me tell you the fact that there are no qualifications or degrees required to become an SEO. All you need to develop your skills while learning.
So when I started learning about Search Engine Optimization in India, things were pretty confusing and challenging at the same time because there are so many SEO training institutes in India that are promising you to make you able to rank any site on the top positions of Google in a few months but when you join them all they do is take money from you, and most of them will teach you the stuff which is already available on the internet free of cost.
This suggests that whether investing your money in a paid course, learn it online! As it will be more beneficial and free of course.
But still, if you want to learn from someone or from a course from where you can get all the stuff systematically arranged from you you can go for online courses of some of the industry gurus who you’re following.
The free way to learn SEO in India is YouTube and Google itself, where you’re reading this blog.
You can learn SEO from some well-known SEOs like:
Aleyda Solis (Founder – Learningseo.io)
Brian Dean (Founder – Backlinko.com)
Dmitry Gerasimenko (Founder – Ahrefs.com)
Danny Sullivan (Founder – searchengineland.com)
You can easily learn and become a good SEO by learning and simultaneously implementing all those sorts of recipes.
Like I said before, having a degree or qualification isn’t mandatory to get a career in the SEO industry, but you need some of the skills to get yourself easy going while learning things.
You should have an understanding of various social media platforms, a basic understanding of analytical report making, user mindset in the digital world, decent written communication skills for writing blogs, emails etc.
And you’re good to go!
Scope Of SEO In India - 2022 And Ahead
Let’s analyse some of the data first to understand the future scope of SEO in India.
In the last year (2021) More than 60% of the Indians used the internet, with the addition of around 130 million of users in the year itself.
According to various reports, India itself will cross 900 million internet users by the year 2025.
As we all know that a large number of businesses are going digital, and with the massive increase in the number of internet users, digital marketing and SEO has become a hot cake these days and the demand for SEO in the market is increasing swiftly.
Businesses in India are focusing on SEO to gain better search engine ranking & more customers. There is huge scope for SEO as Indian businesses are focusing more on digital marketing & content marketing strategies.
They are focusing on hiring SEO experts in order to keep up with the pace of internet usage and competition. So, the scope of SEO is increasing day by day in India.
In order to make their websites and products findable through search engines, SEO is a must for any business organisation.
Many large companies have started hiring SEO talent who can take care of their online presence at all levels – that includes – website optimization, social media promotion & link building.
SEO will remain an integral part of digital marketing strategies used by both small & large business organisations. Demand for SEO in India will be high as businesses continue to rely more on content/blog/social media optimization for generating leads and online visibility. Â
Businesses will be looking for SEO experts who can contribute to building a strong online brand image through search engine optimization. SEO is a must these days to gain a competitive advantage, so demand for SEO talent would see huge scope from small & medium business organisations too.
In the coming years, most businesses will be generating their lead through content marketing. In that case, the scope of SEO will increase at a higher rate.
So far, we can say that the scope of SEO in India is increasing day by day.
Salary Scopes for SEO Professionals in India.
A good SEO career offers lucrative salary scope in India. There is huge scope for SEO professionals in both small and medium businesses organisations as well as large enterprises, IT companies and start-ups. Â
As far as the salary packages for SEO’s posts are concerned then it depends upon the designation level and what kind of designation you are having during your SEO career,
Your work experience – the more work experience you have the higher package you can demand,
Your expertise level and skillset – If you have good skills and expertise in SEO, you can surely demand a higher salary,
The size of the firm also affects how much your salary package could be.
And, even your location affects – as different locations have different pay rates as per the cost of living, Â You can get a higher package in cities like Delhi, Mumbai, Bengaluru etc. And comparatively lower in small cities.
Job Title | Avg Salary Package |
SEO Trainee/Fresher | Rs. 96,000 – 1,44,000 LPA |
SEO Executive | Rs. 1,80,000 – 3,00,000 LPA |
SEO Analyst | Rs. 2,40,000 – 3,24,000 LPA |
SEO Strategist | Rs. 3,00,000 – 3,60,000 LPA |
SEO Consultant | Rs. 3,30,000 – 6,00,000 LPA |
SEO Manager | Rs. 3,60,000 – 5,40,000 LPA |
SEO Director | Rs. 9,60,000 – 18,00,000 LPA |
Source – Payscale.com
Source – Payscale.com
Source – Payscale.com
The above table and images show the average possible salaries per annum for different roles of an SEO.
How to make money as an SEO?
Apart from doing a job as an SEO, there are too many ways to make money as an individual SEO without doing a job, Let’s checkout.
Freelancing – One of the best ways to make money as an SEO is to sell your services as a freelancer. You can close clients and work for them and charge an amount in return.
You can get clients from various sites like Fiverr, Upwork and even from LinkedIn.
Blogging – Blogging is again one of the best ways to make a passive income from your SEO skills. There are several ways to make money from blogging in India, here they are – 30 unique ways to make money from blogging in India.
According to some data, Harsh Agrawal – one of the top bloggers in India earns more than $50,000 a month through blogging. From this, you may get an idea of how big you can make from blogging if you have SEO skills.
Want to start a blog in 2022? Read my detailed guide here.
FAQs on Scope Of SEO In India
Here are some of the most asked questions that arise while learning SEO.
As I stated above in this article, the earning potential in the career as an SEO is great. It depends upon the experience and the expertise level.
There are too many ways to make money from SEO and you can really make unlimited money – “as there is no limit”.
Absolutely Yes!
As seen in the article, this skill is definitely future proof, and the demand of SEO in the market is going to increase in the future for sure and that’s why learning SEO in 2022 is 100% worth it.
In a nutshell, there are no prior qualifications or degrees needed for you to get a career as an SEO. All you need are skills and expertise in SEO.
Yes! As I stated you can earn money from your home as a freelancer, via blogging or affiliate marketing without giving much time.
SEO isn’t rocket science! However, you should have some basic knowledge of social media platforms and how the search engine works. You can learn SEO in a very less time, but to get expertise in the same you need to simultaneously implement all the things properly.
Wrapping Up
We have gone through what SEO is, who is an SEO and how to become an SEO. We have also learned the qualifications and requirements of an SEO in India, the steps to become an SEO and the future of SEO in India.
And we came up with the ultimate answer,
That is the scope of SEO in India is great and future proof. The demand for SEO professionals in India is also rapidly growing and if you can manage to stand out in this industry, you can easily earn a handsome amount.
I hope that you have found this blog post helpful because I have tried to include all the information that you might have been looking for in your SEO career in India.
If you have any questions or comments then feel free to leave them in the comment section below and I will get back to you as soon as possible.
Thank you for reading, I’m always excited when one of my posts is able to provide useful information on a topic like this!
Thanks for reading.
Cheers!
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